| Dhiman Deb Chowdhury | P.O. Box 5493 Santa Clara, CA 95056 Fax (619) 330-0662 http://www.dhimanchowdhury.com |
Press Release
| Contact: Dhiman Deb Chowhdury Email:dhimanchowdhury@yahoo.com | FOR IMMEDIATE RELEASE March 31st, 2011 |
San Jose, CA, March 31st, 2011: Improving endogenous quality is key to corporate survival and conservation of our common biosphere. Enforcement of mandates, regulatory measures, definitions, complex frameworks and strategies of greenwash are futile attempt to draw institutionalized response to sustainability challenges. Contrary to what some pundits believe, behavioral competence essentially resolves systemic conflicts at organizational, financial, societal and ecological level.
A global survey conducted by Dhiman Deb Chowdhury, as part of his doctoral studies at the Aberdeen School of Business, The Robert Gordon University finds OCBS (Organizational Citizenship Behavior towards sustainability)- a latent behavioral construct showing promising result in corporate survival and institutionalized response to sustainability challenges. The report is made available to public for educational purposes at http://www.dhimanchowdhury.com/images/Corporate-sustainability-result-2011.pdf .
Some key findings from the survey include:
· Threat to Corporate Survival: 55% of respondents believe internal issues are threat to corporate survival or hinder the progress of the corporation.
1) 48% believe “lack of Effective leadership” aid in the deprivation of corporate’s endogenous quality.
2) 55.32% of the respondents believe people are essential to corporate’s success.
· Perceived trust and Corporate’ Success: Respondents who indicated they trust their corporation ranked their employer high in behavioral competence, Market Leadership, Profitability and Innovation (7 to 8 in a likert scale of 1 to 10).
· Workplace Environment and Corporate Success: Respondents who indicated they love their job ranked their corporation high in Proactive and creative competence, Market Leadership, Profitability and Innovation (7 to 8 in a likert scale of 1 to 10). In contrast, respondents who fear their job ranked low in proactive, creative competence, profitability, market leadership and innovation (3 to 3.5).
· Corporate Success and Sustainability Performance: Respondents that indicated improved OCB level at individual and group level ranked their Corporation in Proactive & creative competence, Market Leadership, Profitability, Innovation, Environmental Performance, Corporate Citizenship and Governance (7 to 9 in a likert scale of 1 to 10).
The survey also suggests confusion about respondents’ understanding of Sustainability goals and policies in their respective entities. The overall survey findings indicates that corporations are misconstrued as entity with due concern for human elements within and confining them through mandates, and regulatory measures are not yielding expected result. These attempts only convolute further the systemic conflicts at organizational, financial, societal and ecological level. A more simple intervention is needed – an effort that builds capability from within bringing together human values and institutions.
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Contact: Dhiman Deb Chowdhury, Fax: 619-330-0662 .
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